One of the most important Search Engine Optimization (SEO) tools is link building. When your content is credible and of high quality, other websites will be willing to link to it to refer their readers to an authority on the subject – your website. The practice of other people inserting links in their content that links back to your content is known as backlinking. It improves your standing in search engine results because search engines have evolved to look past keywords and instead value content quality.
However, link building is just a fundamental step in your strategy. The next step is monitoring your backlinks. If done badly, you can spend all your energy creating a network of backlinks only for them to prove more detrimental than helpful. Monitoring your backlinks is not easy. This is why people have developed tools to keep an eye out on them.
If you are an SEO firm and you want to ensure that your clients keep having quality backlinks, you also need help.
Read on to learn why investing in a good backlink tool may be the best decision you make in your SEO career:
1. They help you to Monitor your Backlinks Conveniently
Monitoring your backlinks manually is ineffective. You may miss out on spam or spot it when it’s too late and the damage has been done.
These tools are purposely built for that; they work round the clock monitoring your backlinks and they create reports on all link building activity involving your profile. This allows you to conveniently learn everything you need to know about your backlink sources in order to find the bad ones early.
When you can monitor your backlinks using link checking tools, you can know when you gain or lose good backlinks. Earning good links takes a lot of effort. You deserve to be notified when you lose a good link so that you can do something about it.
2. Save time and cost
Manual reviewing – working without link checking tools – is highly ineffective. Successful SEO companies use these tools because they know that you cannot do everything on your own. Without backlink tools, you have to do extensive research on all links to determine whether they are productive or harmful.
Doing this manually is plausible if you are a small enterprise but once you get bigger, it is a total waste of time. Here are two reasons why good tools are better than going manual:
• Some of them have amazing user interfaces: Easier to work with and time-saving.
• Cost saving: They are relatively cheap. For the vital service they offer, it is worth the investment. Also, by saving time, they also save you money.
Fortunately, you do not have to spend a fortune on a decent tool. In fact, you can use some backlink tools for free. If you go through this article on The 16 Best Backlink Checkers – Free and Paid SEO Backlink Tools, you can learn about the most notable tools SEO companies are relying on to implement their link building strategies.
3. Monitor reviews and complaints
If someone writes a review about your services or website, they will link back to your website. By notifying you of new backlinks, a backlink checker will enable you to react to any complaints made via reviews. A quick response to unfair allegations can allow you to clarify any misunderstandings and possibly avert a PR nightmare – especially if the reviewer is an authority figure whose opinions people value.
4. Find Good Backlinks
A backlink checker can also help you determine the value of your links. Some checkers have features that categorize links according to their usefulness. You might have fifty links but only four are productive. The unproductive links tend to have no impact in search results and they have no positive contribution to your SEO strategy. With such insight, you can determine which links are more valuable to your profile and invest more time in finding them.
Some backlink tools go a step further and show the Domain Rating of a site’s backlink profile. If you want better results, you should aim to have backlinks from parties that have high Domain Ratings.
5. Identify Backlinks that can harm your reputation
Good backlinks help you, bad ones destroy you. Search engines have algorithms that red flag your website if you are associated with certain websites. You don’t want to be linked to the following:
1. Websites containing adult content.
2. Gambling websites.
3. Websites that have a reputation for agitating violence and using derogative language.
4. Websites engaged in illegal activities.
Once you are red flagged, your ranking will suffer. All your link building efforts will not count for much and your conversion rates will tank. In addition to that, there are other repercussions:
• Your website can be de-indexed
• You can be penalized
• Your reputation will be damaged.
A decent backlink checker will notify you when you are linked to websites of a bad reputation. You will be afforded the chance to act quickly to disavow them and save your reputation.
6. Spy on Your Competition
Most backlink tools can help you monitor your competitors’ link building strategies. Most of them generate reports that compare your link building profile to that of your top performing competitors. With these reports, you can identify where you are falling short.
You can also check on whom your competitors are linked to. You can also see what their backlinks strategies are in relation to certain keywords. With that information, you can understand why certain content performs better than others.
7. Develop your Backlink Strategy
If you want to be competitive, you have to develop a winning backlink strategy. A backlink tool can help you with all the nitty gritty you need to nail down. As we have determined, these tools are solely created to augment your link building strategy, and by extension, your SEO strategy.
Building backlinks is one of the most effective SEO strategies you can employ. If your site is linked to reputable websites, it can drastically improve your ranking and rally your website’s conversion rate. Nevertheless, being linked to the wrong sources can be disastrous. It is, therefore, in your best interests to ensure that this powerful strategy works in your favor rather than against you. The only way you can do that is by monitoring your backlinks and for that, you need these tools.